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Degree Deodorant’s ‘March Madness’ Study

Bioanalytics technology to measure and analyze fan movement at Final Four.

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By: Christine Esposito

Editor-in-Chief

It’s March Madness and Degree Deodorant—as an official corporate partner of the NCAA—will conduct a series of real-time fan movement studies at the 2016 Final Four in Houston.   Degree will use Lightwave bioanalytics technology to measure and analyze everything from the reaction of a buzzer beater to the results of the crowd moving in unison during “The Wave,” at the National Semifinals on Saturday, April 2 and the National Championship Game on Monday, April 4. The biometric dat...

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